Rapid changes in the business environment in India over the last one and a half decade have forced the Indian companies to look at Corporate Communications as a strategic function. Several companies which had the Corporate Communications function at the middle management level have upgraded the function to senior or top management level. A large number of Indian companies which did not have a Corporate Communications function have inducted this function.
Consequently, a huge demand for Corporate Communications expertise and practices has opened up. Those working in the junior to middle management positions in the Corporate Communication and PR functions in the Indian companies are upgrading their expertise to bring about strategic orientation. Even those involved with other related disciplines such as advertising and marketing communications are acquiring expertise in Corporate Communications.
A programme has accordingly been designed to fulfill the need for upgrading the expertise in Corporate Communications in general and brining about strategic orientation in particular.
Programme Objectives
- Prepare the participants for a larger role in companies in the field of corporate communications
- Build expertise in the area of Corporate Communications
- Build strategic orientation of corporate communications function
Programme Content
1. How Corporate Communications can be instrumental in resolving strategic and operational challenges facing a company
2. How the Best Demonstrated Practices in Corporate Communications can be deployed by the participants
3. How Corporate Communications can be used in coordination with key functional areas of a company such as Marketing, HR, Finance and Corporate Planning
Programme Methodology
The workshop revolves is based on Case Study orientation and Participative approach of training. The participants will be therefore required to undertake individual or group exercises from time to time. Case Studies with or without the names of companies / organizations will be used for explaining the concepts, strategies and practices.
Programme Duration
Level 1:
One Day (July 9,Mumbai)
Level 2
One Day (Last Saturday of July, Mumbai)
The programme has been structured in such a way that the learning is imparted in two days spread over a month. Initially the participant goes through Level 1. Only those who have successfully completed the Level 1 will be entitled to appear for advanced Level 2 learning.
Faculty
Vinod Srivastava is a well know corporate communications strategist, practitioners and educator. He is a Post-Graduate in Mass Communications from the Indian Institute of Mass Communications, New Delhi. He is also a Post-Graduate in Marketing from the Jamnalal Bajaj Institute of Mgt. Studies.
He has had a two decade long career in Corporate Communications and Marketing and has held top most level responsibilities in these functions in highly reputed Indian and multinational companies in India and abroad. He has worked closely with the Managing Directors and the Board of Directors in several companies to deal with a wide range of communications issues, both internal and external.
He has been an Honorary Academic Advisor at the Xavier Institute of Communications (XIC) from 1998 to 2004. He continues to be a core faculty at XIC.
Presently he is a Corporate Mentor, Educator and Trainer for a number of companies such as Hindustan Lever, Wipro, Godrej, Prudential ICICI,, Mahindra & Mahindra, Syngenta , GTL, Mahanagar Gas, Cybage, Bank of Baroda, amongst others. He is also a visiting faculty at the Symbiosis Centre for Corporate Education.
For more information call-Mr Govind -9930372436
