WORKSHOP-CREATING YOUR MARKETING COMMUNICATIONS TOOLBOX

Mr Sudarshan.S -- a Marketing Communication Consultant, will be conducting a workshop on CREATING YOUR MARKETING COMMUNICATIONS TOOLBOX on APRIL 30 @ 1.00 pm – Tea Room, Tea Center, Resham Bhavan, Church-gate, Mumbai

The participants include Entrepreneurs, Professional Service Practitioners, Marcom Managers, PR & Event Marketing and Communication Professionals

BENEFITS:
Learning to implement Marketing Communications tools such as such as Marketing Without Advertising, Advertising, Direct mail, Public relations, Internet, and Collaterals for boosting your Business. Refine your current messages and crafting collaterals like Letters, Brochures, Flyers, Case Studies, Briefs for Advertising, Websites, and eDirect Mailers. with Hands on Experience in creating the collaterals Cases and Discussions

SESSIONS:
1.00 to 2.00 p.m.       : REGISTRATIONS & LUNCH
2 – 2.15 p.m.             : Introduction and Ice-breakers
2.15 – 3.00 p.m         : Boosting Current Marketing Performance
3.00 – 3.15 p.m         : Tea Break 1
3.15 – 5.15 p.m.      : Integrated Marketing Communications and Why do you need to Integrate it in  your current Communications?

5.15 – 5.30 p.m.        : Tea Break 2
5.30 – 7.30 p.m.        : Touch Point with Your Customers / Clients and How are you Interacting
7.30 – 8.30 p.m.        : Available Tools and choosing the best fit to suit your requirements.
8.30 - 8.45 p.m          : Feedback & Questions

THE FACILITATOR : Sudarshan.S -- a Marketing Communication Consultant who evolved with grounding in Public Relations, Events and Promotions, and Academics. He consults leading companies for their varied communication requirements.  Founder and Head of Prognosys Perceptions Plus, an Integrated Marketing Promotions Consultancy – engaged across the spectrum of 7C’s of Content-Communication- Collaterals-Creative-Coaching-Campaign-Connect.

LIMITED SEATS ONLY: KINDLY CALL 9820317122 OR CONFIRM ON EMAIL TO
BOOK: rocky@prognosys.in

COME INTERACT IMBIBE AND IMPLEMENT: Registration: Rs,2500/- per
delegate (includes LUNCH and TEA)

Seven Ways Social Media is Changing PR

By Matthew Royse, the author of Knowledge Enthusiast.

Social media is a game changer for public relations.  It is bringing new challenges and opportunities to the profession and to savvy pros.  I have outlined seven ways that social media is changing PR.

1. Two-way conversation. PR pros can no longer blast out information about their brand or client and expect to succeed.  Consumers and journalists have come to expect that they won’t be “spammed” and will be answered quickly and in a personal manner. Timely, two-way communication is the “new normal.” Listening, engagement and thought leadership are now three areas that PR pros manage.

2. Digital communication. PR pros need to know the latest digital tools, including social media monitoring tools, Twitter, Google Analytics. They need to understand blogging and the tools that come with that.  We need to understand the nuance of communication for different online communities.  (ie. between communicating on Twitter and/or Facebook.)

3. Research. The social networks provide a wealth of information to PR pros on target markets, customer service, and media they want to pitch.  They can now create new opportunities that may not have been available before without social media.

4. Journalism is changing. Traditional media is no longer the “go to” source for information.  The news can “break” from anywhere and the general public has become citizen journalists. For example, look at the U.S. Airways crash into the Hudson River or Michael Jackson’s death.  The consumer no longer relies on big news organizations to be on the scene for news. Companies are, in essence, becoming media companies and their PR pros are becoming publishers.  Be sure to read How is Social Media NOT Journalism?

5. Faster and more visible communications. In our 24/7 customer-centric world, social media has increased the potential for complaints and the visibility of this negative outcry.  Since we live in a social network, crises happen faster, and response time must be as well. It is important for PR pros to develop their organization or client online presence BEFORE a crisis happens. Because technology is always changing, the crisis plan needs to become a “living” document that helps  provide an immediate and well-informed response to the latest information.

6. Analytics. PR pros need to understand and use math everyday. Social media can better help track the return on investment, including direct costs of staff time spent using the tools, and measurement of the traffic it drives to a company’s website.

   7. Organizational hierarchy change. Internal and external communications have been democratized thanks to social media taking out the extra layers such as a direct line to the CEO if you are an internal or external stakeholder.

http://www.spinsucks.com/social-media/seven-ways-social-media-is-changing-pr/  

Repairing Your Damaged Online Reputation....

 When Is It Time to Call the Experts?

By Megan Gibson

Tuesday, Apr. 19, 2011

M

 ichael Fertik may be running a business, but by the time new customers

 are knocking on his door, things have turned decidedly personal. "People

 send us letters that say, 'You saved my life,'" says the CEO of Reputation.com, pointing to the dramatic ways in which a person's virtual reputation can shape their day-to-day routine. "They literally say, 'I'm now able to live my life.'"

When most Web surfers Google themselves, the self-search begins and ends with social sites: links to a LinkedIn profile, a Twitter handle and, if they've correctly used their privacy settings, a protected Facebook wall. If they're really lucky, a press release or news article might pop up detailing an accomplishment or two. But for a growing number of people, these searches can also drudge up something ugly: blog posts written by an ex about a nasty divorce, an ill-advised YouTube video of a rowdy night out, details of a decade-old bankruptcy. As much as we might be loath to admit it, what the Internet is saying about us matters. Just ask anyone who has ever Googled a colleague or romantic interest — it's the fastest way to dig up the dirt on someone.

More than just a source of personal humiliation, online reputations can also be professionally devastating. A 2010 study by Microsoft and Cross-Tab, a market-research agency, found that 78% of surveyed U.S. companies examined the search-engine results of prospective hires. The study also found that 86% of employers reported that a positive online reputation factors into their hiring decision. Which means all those persistent online links, videos and blog smears could become a major financial liability.

Enter the experts from such online-reputation-management firms as Reputation.com and Integrity Defenders. For a fee, these companies work with you to escape a bad rap. And while it's next to impossible to erase something from the Internet, they know the tricks of burying the negative beneath an avalanche of positive links. "We try and promote good information about you," says Alan Assante, president of Integrity Defenders, a New Jersey–based company founded in 2009. "Whether it's your accomplishments or good things you've done in the past, we use that information to suppress the unwanted information."

Sounds simple, right? But now consider the fact that it can be extraordinarily difficult to suppress popular links, or trick search engines into reprioritizing results. That's where professionals like Assante and Fertik, with their mastery of search algorithms, come in. Reputation.com, one of the leading companies in the field, employs more than 100 online experts, many with Ph.D.s, who use their intimate knowledge of search-engine optimization rankings and something called prevalence algorithms to drive positive search results to the top.

Once upon a time, it was chiefly celebrities and high-profile Web users who were concerned about their search results. But more recently, common Web users have similarly begun to realize that skeletons from their past are popping up on Web browsers. While online-reputation-management companies have been around for a few years, the demand for their business has been accelerating exponentially. Fertik says his company's revenues have soared 600% in the past year alone, driven in part by clients looking to keep their data private, as well as by the uptick in customers looking to escape negative Web reputations. These days, the sort of person hoping to ditch a bad rep is almost as diverse as the Web itself, from college students to small-business owners, divorcés to young professionals. As for the most common problems plaguing customers, Assante and Fertik say they see a lot of issues pertaining to a vengeful ex or financial troubles from years ago.

"The set of problems has become a lot more complex," Fertik says, describing not only the ways people become tied to negative information, but also how that data then floats to the top of the Web. "As social media and mobile media exploded and data mining has gotten more sophisticated, people have a lot more points of vulnerability." Essentially, the more you live your life online, the more likely it becomes that negative information can be associated with you and the more persistently it can follow you.

Once something ugly gets out there, online-reputation managers say it can be a long process to suppress it. After a client calls Fertik's company and requests the firm's Reputation Defenders service, an expert combs the Web to see what information is out there. Once those results are assessed, the client will approve what specific information they'd like promoted. Fertik says this step in the process is usually achieved by creating a personal website, a LinkedIn profile or a Twitter account, all things that rank high on search engines and that can be used to promote positive information. (He also notes that his company won't create information about you. It'll only promote things that are true, so you can forget about that faux–Nobel Prize link.)

It's an effective, but costly, process: Reputation.com charges a starting rate of $3,000 a month for its Reputation Defender service, while Integrity Defenders charges $498 to clear negative links from the first page of search results and $929 to clear two pages (they also offer a money-back guarantee). Hefty prices to be sure, but if you can afford the cost, the services could be worth it, if only for peace of mind. According to Dr. Frank Farley, a psychologist at Temple University and a former president of the American Psychological Association, the intimate nature of one's reputation means that any threat to it could also be a significant threat to one's mental health, leaving a person feeling helpless, anxious or even depressed. "Our self-concept, our self-esteem, our reputation — all of these are central to who we are," he says. Even when it's online.

Read more: http://www.time.com/time/business/article/0,8599,2065597,00.html#ixzz1K2IwHMiK

Business Communication Workshop-“Building Ability amongst Business Managers to Communicate Effectively and Make Successful Presentations”

A large number of technically qualified professionals employed in various new age sectors suffer a host of inadequacies. Their technical education does not prepare them for the roles they are asked to play in their jobs. Over a period of time, they try and learn the required skills for these roles by trials and errors. During this period of trials and errors, a large number of them commit serious mistakes, tend to under perform or sometimes become complacent. As a consequence, the companies do not get the best out of their highly qualified people.

The areas in which technology professionals whether employed in sales or any other function which requires them to interact with customers suffer form following inadequacies:

1. Inability to Communicate Effectively and Make Successful Presentations
2. An implicit abhorrence for selling and lack of skill in this area
3. A muddled approach to Customer Management and Relationship Building
4. Lack of  strategic thinking and long range marketing planning
5. Lack of etiquettes and Social Manners, particularly those exposed to international business

     

Programme Content

Ø      Identifying your personality type for becoming a good communicator

Ø      Understanding the Art of Communicating and the Craft of Influencing others

Ø      Identifying the Information Needs of the audience and preparing key messages

Ø      Writing Skills

Ø      E mail etiquettes

Ø      The Concentric Approach to Presentation development

Ø      How not to use Power Point

Ø      The importance of body language

Ø      Leveraging the audience and detecting audience signals

Programme Duration

1 day

Creating a Communications Pro-active Mindset at the Top Management Level

Most large corporations want to ensure seamless flow of information from top to bottom and from the bottom to top. However, managers still undertake the downward flow of communications on a non-priority basis and often delegate this task to others without adequate briefing. Added to this, the structured messages, prepared in the printed or digital formats, often result in the content being disseminated without its context building and requisite explanation. This obviously results in inadequate flow of information as well as distorted messages.

Preoccupied with the business KRAs as they are, top level managers are often un-oblivious of their communications role. Without their support and involvement, communications, remains a specialist function in the companies and does not become an integral part of the business. Consequently, the bigger picture of the company, such as its direction, remains obscured from its most key stakeholders, i.e., employees.

Accordingly, a programme has been designed to address this issue and make the various levels in management develop a ‘communications pro-active’ mindset.

Programme Details:

-          Targetted to various levels of  managers

-          Duration : 1 day ( Approximately – 6 to 7 hours)

-          Venue     : Preferably a non-company place

Programme Methodology

-          Case studies

-          TATs

Programme Contents

-          The strategic context of 360 degree communications

-          BDP cases of 360 degree communications

-          Cases of business crisis resulting out of communications failure

-          Pillars of a Communications culture

-          The obstacles to a holistic communications culture

-          Communications Mindset as a precursor to fulfilling multi-disciplinary KRAs