Mr Vinod Srivastava, Corporate Mentor, Educator and Trainer for a number of reputed companies is conducting a workshop on "Corporate Branding" to help prepare the PR and Corporate Communications professionals in your organization who are involved in this vital area of PR & Corporate Brand Building!
(Photo-Mr Vinod Srivastava at XIC)
Programme Date-Saturday, May 21, 2011 & Workshop -2 May 28, 2011
Venue -Xavier Institute of Communications (XIC), St Xavier's College, Mahapalika Marg, Mumbai -1
Programme Context
PR and Corporate Communications have carved a niche for themselves over the last one decade in India. With their increasing proximity to Board Rooms, expectations from them have too increased. They are being increasing invited to play crucial roles in key areas of strategy such as creation and nurturing of corporate brand. Even those firms which have relied only on product brands have in the recent years started creating and nurturing corporate brands. Instead of assigning this task to marketing professionals, firms are looking at their PR and Corp. Com professionals to become the architects and artists of corporate brands. This is a new opportunity for PR & Corporate Communications professionals. A need was therefore being felt to prepare the PR and Corporate Communications professionals in this vital area.
Programme Objectives
The programme is designed to help the PR & Corp. professionals explore linkages between their core function and Corporate Brand building. The participants learn the business and societal context of Corporate Branding and understand why PR & Corporate Communications functions are better suited for this function. The programmes helps the participants learn about the step-by-step way of creating and building Corporate Brands by deploying the new age tools of PR & Corp. Communication
Who can benefit from this Programme?
- Middle management PR & Corp. Com professionals, whether working in the PR agencies or in the Corp. Com departments of firms
- Account Executives/ Account Directors in the Ad Agencies involved with Corporate Branding or expected to play a role in corporate branding
- Marketing Communications managers in firms (such as Pharma, IT, hospitality, industrials, engineering etc.) where corporate marketing is an important part of promotion
- Entrepreneurs who wish to convert their firm into a corporate brand
Programme Contents
Best Demonstrated Cases in Corporate Branding
The PR context of Corporate Branding
Methodology of Corporate Brand building
Programme Duration
One Day
SESSIONS:
9.am to 9.30am. : REGISTRATIONS
9.30 am -to 11am : First Session
11am – 11.30 : Tea Break-1
11.30am to 1pm : Second session
1pm to 2 pm - : Lunch Break
2pm to .3.30pm : Third Session
3.30pm – 4p.m : Tea Break -2
4.pm – 5.30p.m. : Fourth Session
5.30pm - 6pm : Feedback & Q& A
Faculty- Mr Vinod Srivastava
Vinod Srivastava is a Post-Graduate in Mass Communications from the Indian Institute of Mass Communications. He is also a Post-Graduate in Marketing from the Jamnalal Bajaj Institute of Mgt. Studies. He has had a two decade long career in Corporate Communications and Marketing and has held top most level responsibilities in these functions in highly reputed Indian and multinational companies in India and abroad. He has worked closely with the Managing Directors and the Board of Directors in several companies to deal with a wide range of communications issues, both internal and external.
He has been an Honorary Academic Advisor at the Xavier Institute of Communications (XIC) from 1998 to 2004. He continues to be a core faculty at XIC.
Presently he is a Corporate Mentor, Educator and Trainer for a number of companies such as Hindustan Lever, GTL, Mahanagar Gas, Cybage, Bank of Baroda, amongst others. He is also a visiting faculty at the Indian Institue of Mascommunication, Delhi, SIBM, Bangalore, SP Jain, Mumbai and Symbiosis Centre for Corporate Education, Pune.
Contact Mr Govind....9819811976 for registration and any other information..
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