Understanding the need for Corporate Communications
Without Effective Communication A Company Does Not Exist
Corporate Communication is the method by which large and medium size companies communicate with customers, stakeholders and employees.
The reputation of a company and its products are built through the messages disseminated by the company to employees, customers and the public.
Corporate communication makes the company visible and gives its products an image and reputation a customer can identify with. Customers and employees also get to know - and feel good - about the company they are working for and doing business with.
Customers need to know about the company; its management; its method of manufacture; its mode of functioning, and the company’s philosophy and values. They need to know its products and services so that they can trust what the company stands for and confidently buy, consume and use their products.
Stakeholders -- investors, shareholders, partners and suppliers, employees, government, NGO’s, local community, industry and customers -- any individual or group which can affect or be affected by an organisations activities need to feel a sense of involvement with what the company is doing, the more they know, and the more open the communication with them, the more they trust, and feel involved and responsible for the company in which they have a stake.
Employees are most important to the organisation; without them the company cannot run. Both the management and employees must appreciate this interdependence. So, both management and employees at all levels must develop a sense of inclusion, a sense willing cooperation and a united pursuit of the company’s values and goals. This is done through two-way internal communications up and down the hierarchy.
To communicate effectively, a company or corporate needs trained professionals who specialise in communications with both employees and the external audiences.
Top company executives and head of departments need to understand company’s universe and know how to use Public Relations, marketing Communications and Internal communications, to express corporate identity, corporate culture and brand equity through internal and external communication
Pogramme Objectives
Familiarize participants about:
1. The Strategic context of Corporate Image and the newly emerging practice of Corporate Branding
2. The Science and Art of building Corporate Brands and the methodology of building brand value proposition, positioning, specifically from the corporate image perspective
3. Prevailing Corporate Communications practices
4. Corporate Culture and Change Management through Internal Communications, particularly in the context of VRS and the other business environment issues.
5. The new rules of getting the best out of Media Relations
Programme Methodology
The workshop revolves is based on Case Study orientation and Participative approach of training. The participants will be therefore required to undertake individual or group exercises from time to time. Case Studies with or without the names of companies / organizations will be used for explaining the concepts, strategies and practices.
Programme Structure
Module I · Strategic context of Corporate Image · The newly emerging practice of Corporate Branding |
Module II · Science and art of building Corporate Brands · The methodology of building brand value proposition, positioning |
Module III · Configuring the architecture of Corporate Identity and Corporate Brand · Corporate Image Audit |
Module IV · Prevailing Corporate Communications Practices |
Module V · Corporate Culture and Change Management through Internal Communications |
Module VI · The new rules of getting the best out of Media Relations |
Programme Duration
Two days
Faculty
Vinod Srivastava is a Post-Graduate in Mass Communications from the Indian Institute of Mass Communications. He is also a Post-Graduate in Marketing from the Jamnalal Bajaj Institute of Mgt. Studies. He has had a two decade long career in Corporate Communications and Marketing and has held top most level responsibilities in these functions in highly reputed Indian and multinational companies in India and abroad. He has worked closely with the Managing Directors and the Board of Directors in several companies to deal with a wide range of communications issues, both internal and external.
He has been an Honorary Academic Advisor at the Xavier Institute of Communications (XIC) from 1998 to 2004. He continues to be a core faculty at XIC.
Presently he is a Corporate Mentor, Educator and Trainer for a number of companies such as Hindustan Lever, GTL, Mahanagar Gas, Cybage, Bank of Baroda, amongst others. He is also a visiting faculty at the Symbiosis Centre for Corporate Education.
Programme Investment
Contact -9819811976
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