Most large corporations want to ensure seamless flow of information from top to bottom and from the bottom to top. However, managers still undertake the downward flow of communications on a non-priority basis and often delegate this task to others without adequate briefing. Added to this, the structured messages, prepared in the printed or digital formats, often result in the content being disseminated without its context building and requisite explanation. This obviously results in inadequate flow of information as well as distorted messages.
Preoccupied with the business KRAs as they are, top level managers are often un-oblivious of their communications role. Without their support and involvement, communications, remains a specialist function in the companies and does not become an integral part of the business. Consequently, the bigger picture of the company, such as its direction, remains obscured from its most key stakeholders, i.e., employees.
Accordingly, a programme has been designed to address this issue and make the various levels in management develop a ‘communications pro-active’ mindset.
Programme Details:
- Targetted to various levels of managers
- Duration : 1 day ( Approximately – 6 to 7 hours)
- Venue : Preferably a non-company place
Programme Methodology
- Case studies
- TATs
Programme Contents
- The strategic context of 360 degree communications
- BDP cases of 360 degree communications
- Cases of business crisis resulting out of communications failure
- Pillars of a Communications culture
- The obstacles to a holistic communications culture
- Communications Mindset as a precursor to fulfilling multi-disciplinary KRAs
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